Many businesses, are often unsure whether to outsource their printing needs or try to take care of them in-house. Often the only aspect considered is cost but there are several factors to consider.
Professionalism - Whether it’s your storefront, your website or the printed material about your company, image matters. Your reputation is on the line so you want to insure that the outcome is the best quality possible.
Time Management – Although in-house printing gives you a certain amount of control of a project, any quality print job will take you away from other areas of your business. Can you afford to spend hours on design, late changes and monitoring the quality of the job? A good printer will take care of the entire job for you and be an excellent time and resource saver.
Cost – As the print quantity rises into the hundreds, the cost advantage for outsourcing becomes clear. Not only is the cost per copy less, but you won’t incur the management overhead associated with in-house printing.
Expertise – Regardless of the size of the job, professional printers have the resources to ensure that the potential of your marketing material is maximized. They can recommend design and printing options that are best suited to fulfill your goals and that will produce the best outcomes. The help and guidance that comes with working with a professional printer is invaluable.
Flexibility – With outsourced printing you can easily ramp-up or scale down printing due to business conditions. There’s no need to stock paper or ink. You always have the technology required for any type of printing you need done.
Innovation – Professional printers have the latest print technology available, providing the best possible commercial printing solutions. Plus, they have the capability to produce a variety of formats and to provide a wide breadth of services that you couldn’t duplicate in-house.
When you look at all the areas that are involved in the execution of a professional, quality print job, it is easy to see how outsourcing is the best way to go.
Submitted by Holly Kaplansky, owner, Minuteman Press Newark