Posts by Nina Tucker

Give Sales What They Want

Literally everything a Marketing department does is intended to facilitate sales. Therefore, the goal of any marketing department is to work towards setting up the sales team for success: generating brand awareness and inquiries, motivating high potential leads, and nurturing prospects until they are ready buy.

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Making Email Campaigns Successful

Email marketing is a great marketing tool because it is targeted, measurable, has a high return on investment and has vast reach – email is ubiquitous in today’s world. However, it needs to be done right for it to be successful.

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Don’t Just Sit There, Improve Marketing Outcomes

Don’t Just Sit There, Improve Marketing Outcomes Nina Tucker Mar 8, 2019 A frequently quoted definition of insanity is doing the same thing over and over and expecting a different result. This is applies to so many things including marketing. If you haven’t already, you should be taking a fresh look at your marketing strategy to…

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