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You Never Know Where a Business Relationship Will Take You

By Holly Kaplansky | April 26, 2019 |

Recently I had the honor of serving on a business panel hosted by Prudential here in Newark.  This came about because of the strong relationships I have with my customers… this case Rutgers Business School.  When the opportunity came up for a speaker at the Newark Anchor Collaborative Vendor Summit, they thought of me.  This…

Malware Manual – Part 4: Basic Tactics for Cybersecurity Monitoring & Maintenance

By Joe Higgins | April 18, 2019 |

In the last installment of our Malware Manual series, we called today’s business security challenges a “cyber siege in the digital realm” because to many companies – large or small – the onslaught of cybercrime can feel like one. Why? Check out this sampling of recent headlines from around the globe and across industries: Marriott’s…

5 Ways to Give Sales Staff the Support They Need

By Julia Tsoy | April 12, 2019 |

“I could sell water to a whale.” Indeed, most salespeople possess an abundance of confidence. One could say it’s a prerequisite for the job. Because of their remarkable self-assurance, sales staffers might appear to be largely autonomous. Hand them something to sell, tell them a bit about it and let them do their thing —…

Do You Remember Why You Started?

By Donna Miller | April 5, 2019 |

Maybe it’s been decades, years, or months since you decided to undertake the journey of entrepreneurship. And since then, you’ve poured yourself into this business, striving to reach your success milestones along the way. But let’s pause for a moment. Try to remember…how long has it been since you’ve felt that spark of excitement when…

Don’t Stop the Presses! Print is a Valuable, Recyclable Marketing Tool

By Holly Kaplansky | March 29, 2019 |

“Go paperless, go green” is a common theme to encourage the switch from print to digital marketing and communications. However, paper is more ‘green’ than you might think. It is also a very effective marketing tool when compared with digital media. Paper is highly recyclable. Paper is recycled more than any other material. Recycled paper is…

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