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Owning a business is a juggling act

Being a small business owner is a juggling act. They play the role of customer service, CFO, CEO, the sales team, head of personnel, and more. Try these tactics to manage all these roles.

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One of the most vital first impressions of you and your business is often experienced via email. For a task most people find second nature, there can be some very telling pitfalls or red flags that indicate a lack of professionalism, issues with time management, and even some very glaring grammatical or representative problems that can tarnish your brand and image.

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In a recent study conducted by Forrester and the National Retail Federation, 94% of retailers expect the use of contactless payments to grow over the next 18 months. While not surprising, it is a reason to invest in the most up-to-date contactless payment technology for your customers and industry.

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Slow-paying or nonpaying customers/clients adversely affect the company’s cash flow. Proactive measures during COVID can help identify and remedy collection issues before they spiral out of control and cause irreversible damage.

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When most people hear the term “millennial,” they automatically envision an entitled young person who possesses little to no real-world skills. However, the oldest millennials will turn 40 this year, which means they are actually reaching the age where they may begin to experience age discrimination. Millennials in New Jersey who experience age discrimination should educate themselves on their rights.

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Recent federal legislation will allow borrowers of PPP loans to take a tax deduction for payroll and other tax-deductible expenses incurred and paid with PPP funds. Find out how.

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You know the value of your business and all you have to offer. You’ve got the experience and references to prove it. Blogs allow you to tout your awesomeness in a way that creates trust, lends credibility to what you offer, and educates prospective customers.

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The personal touch is particularly important now more than ever during COVID, as people may be feeling isolated and unappreciated. Personal outreach, showing interest in your customers’ situations and making them feel appreciated will benefit your business.

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