Making Email Campaigns Successful

email marketing

Nina Tucker

Jun 21, 2019

Email marketing is a great marketing tool because it is targeted, measurable, has a high return on investment and has vast reach – email is ubiquitous in today’s world. However, it needs to be done right for it to be successful.

  1. Set out your goals. Before undertaking an email campaign, understand what you want to achieve. Are you looking for it to raise awareness or generate leads? Do you want to generate sales directly from your emails? Who you send it to and what it says will vary greatly depending on what your goals are.
  2. Use the right list. Understand who your target market is and develop a list with qualified emails. Make sure it contains the people you need to be talking to in order to achieve your goals.
  3. Don’t let your list go stale. If you consistently get the same people opening your emails, and other's who don't, it’s time to clean-up and augment your list.
  4. Take the time to develop the content. When developing your message, make sure it relates to the people you are talking to. Minimize the I’s and we’s.
  5. Segment your campaign. Tailor the message to your audience. If you are talking to different types of companies or different demographic profiles, segment your list and craft a message for each segment.
  6. Craft a powerful subject line. It’s only a few words but the subject line of your email is critical. A good subject line and a poor one is the difference between how many recipients open the email and how many don’t.
  7. Include a Call to Action (CTA). Regardless of what you are trying to achieve with your email campaign, always include a call to action. CTA’s are designed to provoke an immediate response, usually using a commanding verb such as "call now", "find out more" or "visit a store today".

Whether you are using email for newsletters, drip marketing campaigns, or promotional e-blasts, applying these 7 guidelines will help your campaigns fulfill your goals.



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    DemeaningSarcasm 8 points provided 4 months ago

    Here is something to consider which may go against the grain with the remainder of this subreddit (Although the alternative opinion is not unwarranted).

    When you hunting for a career, while you’re very very very lucky, You get to do what you want to do. if you possess the typical asian parent, This is not good for priority list. What your parents want you to do is something which assist you to feed yourself so that you no longer require support of your parents.

    medical, professional, coder, All of the so called, “distinctive asian jobs, They aren just jobs that bring high honor to your beloved. These are jobs which have very little uncertainty in relation to employment. At a certain point it is critical to think to yourself, “How am I going to earn money, Feed other people, So that I can do the things which I want to do, I an bring about. It not my commitment, however it is palpable enough here I view it as an honest living and I don dread what comes of it. That actually what work is. Had I not done anthropological, I will have either done pharmacy or nursing (I not adequate enough to be a doctor).

    the fact step one. That easy-to-follow. work out how to strike out an honest living. maybe you do a trade. Maybe you be a engineer. Maybe you be a mentor. Doesn matter so you can feed yourself.

    DemeaningSarcasm 3 points handed in 4 months ago

    Your ability to do well in class has more to do with your willingness to sit in office hours and ask every question you have a slight belief in.

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    Asking9876 1 point placed 4 months ago

    You sound like the next Natalie Tran. possibly Jamie Chung. hmmm, Maybe you could be seen as Mark Zuckerberg wife, I can tell simply all one and the same.

    for you to say when an Asian guy has dating issues, You be quick to chat with you some dumb shit like he an incel.

    an female Asian. Don talk about shit you don recognize. This is akin to a rich person blaming a poor person circumstances on drugs, Without even knowing the overlying issue of the situation behind a poor man plight. You can practically open your legs to any man in the West while Asian dudes have more trouble sticking their dicks in women due to emasculation and feminization attacking them in media.

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    I sometimes wonder what actually transpired to the mods on this sub, there were countless racist comments against AFs from literal white supremacists on this sub and they sexy chinese girl got upvoted bc of having amwf in the label. I’ll admit that the Amxf comments and posts on this sub gets to me a bit and has made me really feel insecure lately. It kind of rubs me the wrong way bc I already feel like while I strongly prefer dating AMs, I find it hard to attract Ams and these posts make it seem like they would much rather date XFs especially wfs than someone like me.

    There are two factors that made my love life difficult, The first one being that most of the Asian guys I get to meet are second gen bananas. Second thing is that I am perceived way less attractive amongst these guys who grew up in the West when compared to guys who grew up in Asia/consuming Asian media. On top of both these, I wouldn’t like to settle for a white guy, it will now drive me insane.

    As a parachute kid who grew up and began my love life in China, I have transported a fobby style that’s hard to shake off. I have referenced Japanese/Korean makeup and fashion my whole life so far. The beauty standards in the West is totally different. It doesn’t help that I travel between China and Canada nearly every year and it really makes me wonder why I ever bothered with immigrating.

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    Asking9876 3 points uploaded 4 months ago

    U/yeaimgood, A moderator of the subreddit r/MongoloidCJ, being making racist/disparaging comments against Hmong people, Yet he is a moderator of a subreddit that apparently empowers Asian men (Albeit to extremist thresholds)?

    Please ban him from ever commenting on r/aznidentity. I have already asked the moderators at r/AsianMasculinity to ban him as well.

    Asking9876 5 points given 4 months ago

    In before some green with envy chans and Lu on here come to say “But who provides a shit about AMWF LOL! Ya are pedestalizing these animals, hunt, This post is to celebrate the sexual/dating becoming successful of an Asian man (Whom are already emasculated/feminized by much of media under western culture), And you people want to shit on him only because?

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