Feb 2, 2024
Alyce Molinari, Proforma Repromatic
Sustainability and Eco-Friendly Products:
Many businesses continue to increasingly opt for promotional products that are eco-friendly and sustainable. This includes items made from recycled materials, reusable products, and those with minimal environmental impact. Rounding out this category are products that include a give-back component.
Smart & Tech-Integrated Products:
Promotional products featuring technology elements, such as USB drives, wireless chargers, and smart gadgets, are still popular. Though keep an eye out for additional tech and innovative products. These items not only serve promotional purposes but also offer practical functionality and increase a brand’s modern edge.
Customization and Personalization:
The demand for customization and personalized promotional products continues. Businesses are looking for items that can be customized to align with their brand identity, set them apart, and resonate with their target audience.
Innovative Designs and Materials:
Unique and creative designs, along with the use of innovative materials, are becoming key factors in the promotional products industry. Companies are looking for items that stand out and leave a lasting impression.
Remote & Home Office Products:
The remote and hybrid work environments continue, there is still a demand for promotional products tailored to a virtual work environment. Items such as branded tech accessories, home office supplies, and virtual event swag are gaining prominence.
Products for Recreation & Play:
Promoting health & wellness continues to be at the forefront. Companies and employers are growing in awareness of their need to acknowledge and promote healthy lifestyles inside and outside of the work environment. This includes items such as games, pampering self-care products, as well as outdoor and travel products. Some features to look for are portable and packable.
In addition to the product trends above, some suppliers are introducing lower minimum order quantities, or new products with already built-in low minimum order quantities. In some cases, as low as a quantity of one. This is a game changer if you’re looking for a WOW factor to add to an event, program, or campaign.