Jan 9, 2025
Submitted by:
Alyce Molinari, Proforma Repromatic
25 Pompton Ave., Suite 101, Verona
alyce.molinari@proforma.com
(973) 239-7610
One Product at a Time
When it comes to building your brand, it’s important to pick products that will stand the test of time and decorate these items with thoughtful messaging and design to match. Why? Being intentional about choosing better products and decorating them more thoughtfully will help ensure the products are kept longer and therefore seen more often. This means your business will be more memorable – and help the planet at the same time. That’s a win-win.
Your brand’s journey to being earth-friendlier starts now!
What is Lasting Impact?
Not sure where to start? Step one is defining what lasting impact means to you! This could mean picking products that are made of earth-friendly materials, choosing products that donate a percentage of sales to organizations they partner with to make a difference, or simply implementing more unique and sustainable decoration methods – there are plenty of ways to act sustainably – and the choice is yours!
Why Your Impact Matters
Here is something to consider when selecting products: What is the true lifespan of an item?
Products that are high-quality, convenient, practical, and made for multiple uses help cut back on waste, and in turn, help to strengthen your brand image and message. Keeping last-ability top of mind when choosing and creating products will help ensure your brand’s message and impact has further longevity.
Impact With Purpose
One of the most effective ways to ensure that your products are kept long-term is being more intentional with decoration.
Think outside the box about how to make your products more desirable. Color choice, font style, the size and location of the imprint, and the messaging all have an impact on whether or not people will keep and use your branded products. Try switching it up from your traditional logo branded items to a fun message! Or try using multiple imprint areas instead. Design matters – and the more impactful and unique you can make your branded products, the higher the likelihood those products will be kept and continue to spread awareness of your brand.
Ready to find your way to long-lasting brand impact? If so, let us help show you all the ways you can build your brand and be more intentional about your impact on the planet while doing it. View our latest look book on Empowering Impactful Change and then let’s talk!