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If you are a business owner that has persevered through the hot mess called 2020 so far, I know you are watching those hard-earned dollars even more closely than before – and rightfully so. BUT, how are you supposed to market your business with a limited budget? Luckily living in the digital age, there are some digital marketing techniques you can invest your time into to help you grow your business locally:

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Lead generation marketing

If your business is not doing some level of lead generation marketing, you are missing out on opportunities to grow your business. All businesses need customers to grow. To do this, they need to market to potential customers to gain their attention. This is where lead generation marketing comes into play.

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