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Throughout the pandemic, the North Essex Chamber of Commerce has been here for our members, actively supporting and engaging with the business community.

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With the continuing growth of platforms to share information, what is now called content marketing has grown exponentially. What distinguishes content marketing from advertising is the content, the target and audience involvement.

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blogging

A poorly written blog limits the value that it delivers to its readers, ultimately losing their interest. There are a few things I have come across that keep blogs from being great engaging pieces of writing. Avoid these content mistakes when you prepare your next blog.

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As the years change, the best thing we can all do is to be here for each other. We may not be able to connect in person, but we can be available to one another, share experiences and help each other.

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Lead generation marketing

If your business is not doing some level of lead generation marketing, you are missing out on opportunities to grow your business. All businesses need customers to grow. To do this, they need to market to potential customers to gain their attention. This is where lead generation marketing comes into play.

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Literally everything a Marketing department does is intended to facilitate sales. Therefore, the goal of any marketing department is to work towards setting up the sales team for success: generating brand awareness and inquiries, motivating high potential leads, and nurturing prospects until they are ready buy.

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