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Steps in new market launch

As the economy recovers from the pandemic, a surprising number of businesses are planning on entering new markets. Following these steps will ensure a successful expansion.

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Open for business

The New Jersey Chamber of Commerce and 36 local and regional chambers throughout the state (North Essex Chamber being one of them) are urging employers to host on-site vaccine clinics for their employees and their families.

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The value of feedback – positive and negative – is what bubbles up to the top. Patterns may emerge, or you may discover that your customers’ perceptions differ from how your company sees itself.

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Throughout the pandemic, the North Essex Chamber of Commerce has been here for our members, actively supporting and engaging with the business community.

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With the continuing growth of platforms to share information, what is now called content marketing has grown exponentially. What distinguishes content marketing from advertising is the content, the target and audience involvement.

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blogging

A poorly written blog limits the value that it delivers to its readers, ultimately losing their interest. There are a few things I have come across that keep blogs from being great engaging pieces of writing. Avoid these content mistakes when you prepare your next blog.

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As the years change, the best thing we can all do is to be here for each other. We may not be able to connect in person, but we can be available to one another, share experiences and help each other.

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Lead generation marketing

If your business is not doing some level of lead generation marketing, you are missing out on opportunities to grow your business. All businesses need customers to grow. To do this, they need to market to potential customers to gain their attention. This is where lead generation marketing comes into play.

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