Posts by Nina Tucker
Marketing Strategies to Survive an Economic Downturn
Be proactive during uncertain economic conditions. Use this time to revisit your marketing plan. Apply these strategies to prosper through this downturn.
Read MoreQuality or Quantity – What is More Effective at Growing Market Share
Using the right marketing strategies in combination will deliver a good balance between high quality and volume to flow through your pipeline consistently.
Read MoreMarketing is All About Generating and Nurturing Leads
If your business is not doing some level of lead generation marketing, you are missing out on opportunities to grow your business. All businesses need customers to grow. To do this, they need to market to potential customers to gain their attention. This is where lead generation marketing comes into play.
Read MoreLead Generation is Accessible Using These Marketing Practices
When people hear the phrase “lead generation,” it may seem nebulous or something out of their reach. However, there are straight forward ways to generate leads through marketing to grow their business.
Read MoreGive Sales What They Want
Literally everything a Marketing department does is intended to facilitate sales. Therefore, the goal of any marketing department is to work towards setting up the sales team for success: generating brand awareness and inquiries, motivating high potential leads, and nurturing prospects until they are ready buy.
Read MoreStop the War Between Sales and Marketing
When Sales and Marketing departments work in silos, it is detrimental to your bottom line. Apply these practices to insure goals are met.
Read MoreMaking Email Campaigns Successful
Email marketing is a great marketing tool because it is targeted, measurable, has a high return on investment and has vast reach – email is ubiquitous in today’s world. However, it needs to be done right for it to be successful.
Read MoreDon’t Just Sit There, Improve Marketing Outcomes
Don’t Just Sit There, Improve Marketing Outcomes Nina Tucker Mar 8, 2019 A frequently quoted definition of insanity is doing the same thing over and over and expecting a different result. This is applies to so many things including marketing. If you haven’t already, you should be taking a fresh look at your marketing strategy to…
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