Posts by Holly Kaplansky
How To Best Grow Your Business
With years of experience in corporate America and owning her own business, Holly Kaplansky explains how to best grow your business.
Read MoreKeeping All the Balls in the Air
Being a small business owner is a juggling act. They play the role of customer service, CFO, CEO, the sales team, head of personnel, and more. Try these tactics to manage all these roles.
Read MoreHow The Personal Touch is Important for Every Business
The personal touch is particularly important now more than ever during COVID, as people may be feeling isolated and unappreciated. Personal outreach, showing interest in your customers’ situations and making them feel appreciated will benefit your business.
Read MoreHow to Differentiate Your Business From Your Competitors
How you differentiate yourself helps lure prospective customers to your door and away from competitors. Your unique value proposition will depend on your industry and your business and it may be a combination of values.
Read MoreNow’s Not the Time to Stop Marketing
Marketers that take a long-term view of their media strategy will be well positioned down the line. Sales will be lower all around during an economic downturn but the marketing you do today will help you over the next year, the next five years, and beyond.
Read MoreYou Can’t Do It All & Why You Don’t Want To
No one is good at everything and no one can do everything. Being an entrepreneur is stressful enough — don’t create more stress by thinking you can do everything single-handedly.
Read MoreHow Print and Digital Marketing Work Better Together
While many marketers think digital first when it comes to reaching their target audience, smart marketers know combining digital and print has a much greater impact.
Read More10 Ways To Control Print Costs
There are cost savings to be had at every step of the printing process from design to finishing. Consider these cost-savings ideas when you are planning your next printed material.
Read MoreYou Never Know Where a Business Relationship Will Take You
You Never Know Where a Business Relationship Will Take You Holly Kaplansky Apr 26, 2019 Recently I had the honor of serving on a business panel hosted by Prudential here in Newark. This came about because of the strong relationships I have with my customers…..in this case Rutgers Business School. When the opportunity came up…
Read MoreDon’t Stop the Presses! Print is a Valuable, Recyclable Marketing Tool
Don’t Stop the Presses! Print is a Valuable, Recyclable Marketing Tool Holly Kaplansky Mar 29, 2019 “Go paperless, go green” is a common theme to encourage the switch from print to digital marketing and communications. However, paper is more ‘green’ than you might think. It is also a very effective marketing tool when compared with…
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