Skip to content
Marketing in a Downturn

Marketers that take a long-term view of their media strategy will be well positioned down the line. Sales will be lower all around during an economic downturn but the marketing you do today will help you over the next year, the next five years, and beyond.

Read More
Printed Materials

There are cost savings to be had at every step of the printing process from design to finishing. Consider these cost-savings ideas when you are planning your next printed material.

Read More

You Never Know Where a Business Relationship Will Take You Holly Kaplansky Apr 26, 2019 Recently I had the honor of serving on a business panel hosted by Prudential here in Newark.  This came about because of the strong relationships I have with my customers…..in this case Rutgers Business School.  When the opportunity came up…

Read More

Don’t Stop the Presses! Print is a Valuable, Recyclable Marketing Tool Holly Kaplansky Mar 29, 2019 “Go paperless, go green” is a common theme to encourage the switch from print to digital marketing and communications. However, paper is more ‘green’ than you might think. It is also a very effective marketing tool when compared with…

Read More
Scroll To Top