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Marketing in a Downturn

Marketers that take a long-term view of their media strategy will be well positioned down the line. Sales will be lower all around during an economic downturn but the marketing you do today will help you over the next year, the next five years, and beyond.

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You Never Know Where a Business Relationship Will Take You Holly Kaplansky Apr 26, 2019 Recently I had the honor of serving on a business panel hosted by Prudential here in Newark.  This came about because of the strong relationships I have with my customers…..in this case Rutgers Business School.  When the opportunity came up…

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