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Success = Staying a Student

Success = Staying a Student Donna Miller May 3, 2019 If there’s one thing I have learned in my years as a business owner, it’s that I need to keep learning.  There are several things I know for sure and one of them is:  To stay successful, you must stay a student. Wouldn’t life be…

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You Never Know Where a Business Relationship Will Take You

You Never Know Where a Business Relationship Will Take You Holly Kaplansky Apr 26, 2019 Recently I had the honor of serving on a business panel hosted by Prudential here in Newark.  This came about because of the strong relationships I have with my customers…..in this case Rutgers Business School.  When the opportunity came up…

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Malware Manual – Part 4: Basic Tactics for Cybersecurity Monitoring & Maintenance

Malware Manual – Part 4: Basic Tactics for Cybersecurity Monitoring & Maintenance Joe Higgins Apr 18, 2019 In the last installment of our Malware Manual series, we called today’s business security challenges a “cyber siege in the digital realm” because to many companies – large or small – the onslaught of cybercrime can feel like…

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5 Ways to Give Sales Staff the Support They Need

5 Ways to Give Sales Staff the Support They Need Julia Tsoy Apr 12, 2019 “I could sell water to a whale.” Indeed, most salespeople possess an abundance of confidence. One could say it’s a prerequisite for the job. Because of their remarkable self-assurance, sales staffers might appear to be largely autonomous. Hand them something…

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Do You Remember Why You Started?

Do You Remember Why You Started? Donna Miller Apr 5, 2019 Maybe it’s been decades, years, or months since you decided to undertake the journey of entrepreneurship. And since then, you’ve poured yourself into this business, striving to reach your success milestones along the way. But let’s pause for a moment. Try to remember…how long…

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Don’t Stop the Presses! Print is a Valuable, Recyclable Marketing Tool

Don’t Stop the Presses! Print is a Valuable, Recyclable Marketing Tool Holly Kaplansky Mar 29, 2019 “Go paperless, go green” is a common theme to encourage the switch from print to digital marketing and communications. However, paper is more ‘green’ than you might think. It is also a very effective marketing tool when compared with…

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Malware Manual – Part 3: Your Best Fortification to Survive a Data Breach

Malware Manual – Part 3: Your Best Fortification to Survive a Data Breach Joe Higgins Mar 21, 2019 Anyone who reads business books is familiar with military analogies for many aspects of running an organization – from strategic planning to operational efficiency. Leadership gurus encourage CEOs to read Sun Tzu’s The Art of War to learn strategy, as…

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March is National Nutrition Month

March is National Nutrition Month Desiree Johnson Mar 14, 2019 March is National Nutrition Month and annual nutrition education campaign created by the Academy of Nutrition & Dietetics. During this month the academy hopes to put emphasis on making informed food choices and developing healthy behaviors related to physical activity. During this month, while you…

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Don’t Just Sit There, Improve Marketing Outcomes

Don’t Just Sit There, Improve Marketing Outcomes Nina Tucker Mar 8, 2019 A frequently quoted definition of insanity is doing the same thing over and over and expecting a different result. This is applies to so many things including marketing. If you haven’t already, you should be taking a fresh look at your marketing strategy to…

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