“Go paperless, go green” is a common theme to encourage the switch from print to digital marketing and communications. However, paper is more ‘green’ than you might think. It is also a very effective marketing tool when compared with digital media. Paper is highly recyclable. Paper is recycled more than any other material. Recycled paper is…

Anyone who reads business books is familiar with military analogies for many aspects of running an organization – from strategic planning to operational efficiency. Leadership gurus encourage CEOs to read Sun Tzu’s The Art of War to learn strategy, as management consultants cite the work of famous generals for tactical inspiration. And speaking of generals, how many retired…

March is National Nutrition Month and annual nutrition education campaign created by the Academy of Nutrition & Dietetics. During this month the academy hopes to put emphasis on making informed food choices and developing healthy behaviors related to physical activity. During this month, while you are on the go, it is important to make nutrition…

A frequently quoted definition of insanity is doing the same thing over and over and expecting a different result. This is applies to so many things including marketing. If you haven’t already, you should be taking a fresh look at your marketing strategy to make sure your outcomes for 2019 will exceed 2018. Re-examine your target…